Nissan Micra Sells More Than 2000 Units in India
posted on 2 November 2010 | posted in
Business and Finance
Nissan has just gone ahead in India and its first staple hatchback version, Micra, has sold nearly 3000 units in the last quarter this year. Many analysts consider Micra as the first product from Nissan stable in India and some even consider Micra as a test case study.
It looks like that Micra is being used as a test study by Nissan to understand the Indian automotive market and preferences. Companies like Chevrolet and Ford Motors had a lot of struggle before they came up with products for mass market appeal in India. On the contrary, Korean and Japanese companies have had smooth sailing in India and that could partly and easily be explained in terms of their abilities to manufacture and market small cars very easily.
While Nissan has just established its marketing strategy, it does appear that Micra's initial success can eventually help Nissan tap a growing car market for its electric car, Nissan Leaf in the next 2 to 3 year. Infrastructure remains an issue, but with the involvement of Indian Industry, things can change very soon.
This post on Nissan Micra comes to you from Shelly McField, a professional Shell Fuel Card specialist at the fuel card reseller.
| |
|
|