Conversion Rate
posted on 28 December 2011 | posted in
Uncategorised
Conversion rate is the measure of how many sales you make on your website compared to the amount of visitors that you have. It is very important because if you are increasing the amount of visitors to your website, you want to see an increase in sales as well or else you are wasting your time. It is no good having a high amount of traffic, when you have no more people buying things, this is a waste of your advertising budget.
Therefore, you want to keep an eye on your figures to see what is going on with regards to your customer numbers and your traffic. This is something that you should be able to do pretty easily using the statistics provided by your PPC advertiser and your website provider.
It is important to be aware that Google likes click through rates to be high and so you need to be sure that your advert is targeting your potential market. This should help you to sell more. Google will charge you less money if you have a higher click through rate and so you need to try to get lots of traffic, but remain aware that traffic alone will not increase your sales.
Getting this right can be quite difficult and can take time, which is expensive. This is why many people choose to use a PPC Management company, who are experts in this area and can therefore help with getting these things just right. You should be able to tell them what conversion rate you have at present and what you are aiming for and they can tell you if they will be able to aim for that figure for you. It can be a useful way for you to measure their performance and will give them something to aim towards.
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